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natalielimbrey@live.co.uk@natlimbrey
Ministry of Sound exhibition
Previously I mentioned an exhibition taking place in Ministry of Sound that I really wanted to go to... well I went. It was so good mainly due to the fact that I was there on my own so got my own personal tour of the club, sound and light system :) as well as having the manager go round the exhibition with me. The display showed and explained the last 20 years of the industry. It gave me a greater insight into the brand identity and the journey to become so well known. It explained not only the progress of the company and design over the years but also the social issues that were taking place at the time whether it be the recession or Royal divorces... all of which had an effect on Ministry.
I loved how every panel was explaining a different year, beginning of course with 1991 and you were given the option to listen to the music of that year through the type of music player that would have been popular i.e ranging from cassette players to the latest ipods.
My favourite use of the logo had to be in 1996 when Charles had his first divorce, Ministry displayed a shameless instinct for self-promotion, projecting its portcullis logo on to the Houses of Parliament and Buckingham Palace, the latter with the legend: “Lasts longer than a royal marriage.” Utter brilliance.
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